Amazon's Prime Video has secured a 12-year sublicensing agreement with Canada's Rogers Communications to broadcast Wednesday night NHL games, expanding its hockey footprint well beyond the Monday night package it already carries. The deal guarantees a minimum of 26 regular-season games annually plus select playoff coverage.
The long-term commitment underscores how streaming platforms are increasingly locking in sports rights for a decade or more, trading upfront cost certainty for guaranteed live programming that keeps subscribers engaged year-round. For the NHL, spreading games across multiple streaming services alongside traditional broadcasters continues a trend seen across major U.S. and Canadian sports leagues as they chase both younger, streaming-native audiences and the largest possible rights fees.
The agreement adds to a busy stretch of sports-streaming deal-making this year, including Netflix's move to pay $200 million for the 2027 and 2031 FIFA Women's World Cup rights, as major platforms continue competing aggressively for live sports content that reliably drives subscriptions and viewership.
