Google launched its Pixel 11 lineup with same-day availability, pricing starting at $899 for the base Pixel 11 and rising to $1,299 for the Pixel 11 Pro XL and $1,899 for the Pixel 11 Pro Fold. The four-device family spans screen sizes from 6.3 inches up to an 8-inch inner display on the foldable.

All models run on the new Tensor G6 processor, built on a 2-nanometer manufacturing process, Google's first chip generation to make that jump. The Pixel 11 Pro models get triple rear camera setups with upgraded 50-megapixel primary sensors and peak brightness of 2,450 nits, while the standard Pixel 11 keeps a simpler dual-camera system.

The headline new feature is HiLight, a lighting element built into the camera bar that doubles as both a photography flash and a customizable notification light — Google removed the phones' rear temperature sensor to make room for it. The camera bar itself got a redesign, switching to a fully blacked-out housing instead of a frame-matched lens surround.

The launch puts Google's flagship squarely against Apple and Samsung's latest devices heading into the holiday shopping season, with the 2nm chip positioned as a key differentiator on efficiency and on-device AI performance.